The Happiness Jingle (Khushyain)

Dalda

Client: Lever Brothers
Country: Pakistan
Media: TVC

Inviting you into the world of Dalda and the Dalda family, its health and happiness, this jingle based commercial was intended as a revival of the original jingle and portrays the brand as a nurturer…how it nurtures its consumers in the same way a mother nurtures her children.

This positioning has made the brand synonymous with motherhood and the maternal instinct, impacting generations of Pakistani mothers for almost 6 decades, making it one of the most memorable brands.